How To Leverage Your Business
10 REASONS YOU MUST WRITE A BOOK
The people I work with usually write for one of two reasons: 1. To leverage their business or 2. To leave a legacy. I talked a little bit about Legacy in an article posted on May 8, 2021, and I will share more about that in the future. Today I want to address Leverage.
No matter where you are in your business just starting out, been in it a few years, doing well but want to go to the next level or need to pivot due to unforeseen circumstances (like a pandemic), a book can be a valuable asset.
Writing and publishing a book helps you, the business owner because a book can become much more than just a book and even much more than a Big Business Card –– although it is great for that. What a book does is differentiate you from all of your competitors. If you have a book and your competitor doesn’t it can make a huge difference. If your competitor(s) have a book then when you write and publish a book you even the playing field.
Here are 10 more reasons you must write a book even if you have never thought about it before, but I bet many of you have or you might have been told “You should write a book” and you should. Here are a few reasons why.
10 Reasons You Must Write A Book
Stop putting off a dream
Reach more people with your mission, message, experiences, system, or process
Earn the respect you deserve and establish your authority in the marketplace
Generate additional streams of income
Online book platforms now make it easier than ever to publish
Express or reignite your passion
Overcome a difficult challenge
Uncover things you never knew about yourself
Add a dynamic instrument to your marketing cause
Achieve a huge WIN!
I will share more about these 10 reasons in a future post but today I want you to just think about each one of these ideas.
I hope that one or more of these reasons will resonate with you and that you will seriously consider sharing your knowledge with the world. Today we need leaders to step up and take responsibility for their small part of the world. People need all kinds of help. They need help with their health, wealth, career, relationships (family, kids, bosses, co-workers, community), technology, social media and a whole lot more. They need transition and more importantly transformation and you can provide that help. I even believe it is a disservice to God, yourself, and others if you don’t share your gifts with the world. Let’s start today.
If you dream more of leaving a Legacy go back and review that article (or any of the other articles in the archive).
If you haven’t started a business yet but that has been your dream let’s talk about that as well. You can safely share that dream by emailing me at publish@lizlawless.com. I am here to encourage you in your dream of writing or even creating a business or brand as I have developed nine different brands during my entrepreneurial career.
Today is a good day to take that first creative action. You can do this. I believe in you! Let’s go.