Describe Your Perfect Reader In Detail

THE MORE YOU KNOW YOUR AUDIENCE THE MORE SUCCESS YOU WILL HAVE

Use the template above or create your own and write out a list of characteristics of your perfect READER, your ideal Audience (what in the publishing and marketing world we call an Avitar). We mentioned this in a previous article and now we want to expand on who could most benefit from your book. 

List everything you know about this individual:

• age

• gender 

• ethnicity 

• education 

• income level 

• married, single, divorced 

• children, no children, empty nester

• what is their profession or skills

• where they live

• where do they shop 

• what are their habits

• what are their hobbies

• how do they spend their free time 

• what social media platforms do they frequent 

• what source do they use for their news or information 

• and anything else you can think of 

that will help you get to know this reader (your ideal customer).

Once you have that person in mind and a full description about him/her/them ... give them a NAME (Robert, Julie, The Thompsons if a couple or family). You can also add an image if you are a visual learner.  My ideal reader is an older female named Shirley.  I have attached her profile below.

Keep the description in your notebook, folder, notes, or someplace you can frequently access it like your sacred writing space which I will discuss in the next article. When you start to write picture this person in your mind and write to them.

Post the NAME of your Reader/Avitar in the comments below.